Stock photos are great. They allow people in advertising to tap into an infinite source of new images without the cost of a photo shoot. However, it’s easy to fall into the trap of reusing the same images everyone has been using… since the 80’s.
The most exciting part about international marketing is that you get to create or adapt your marketing mix to expand into a new country and connect with a whole new … Continue reading →
SABMiller and Anheuser-Busch InBev are companies investing heavily in international expansion as a way to maintain growth. Just to illustrate the importance of this expansion, Budweiser already makes nearly half … Continue reading →