A Global Marketing Blog – Because "abroad" is a place that doesn't exist.
The more we see the world becoming “smaller”, the more we realize local sensitivities and cultures matter – a lot. Be sensitive to local culture and know when it’s ok to … Continue reading →
Sex sells, but neither everywhere, nor in the same way. When creating packaging, products and ads, think about what “levels of nudity” are acceptable for that market. How much is … Continue reading →
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