Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

Italian brands going global

Fiat and Vespa expand globally with different levels of “Italianess” Vespa has just launched a new global campaign, ‘Do You Vespa’. The ads are well executed and memorable. One of … Continue reading

June 23, 2014 · Leave a comment

International Marketing: Three Steps to “Muy Bueno”

The most exciting part about international marketing is that you get to create or adapt your marketing mix to expand into a new country and connect with a whole new … Continue reading

March 10, 2014 · Leave a comment

Build credibility through the power of provenance + Fake Q&A

Provenance is a key factor in establishing credibility for a product.  So what happens if you create a great product away from its typical country of origin? Vodka from Texas, … Continue reading

October 16, 2013 · 2 Comments

Havaianas: Global expansion in 3 steps

Havaianas are a hot brand around the world and one of Brazil’s most iconic and profitable exports. They are also a source of inspiration for companies in emerging markets gearing … Continue reading

October 3, 2013 · 1 Comment
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