Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

International Marketing: Three Steps to “Muy Bueno”

The most exciting part about international marketing is that you get to create or adapt your marketing mix to expand into a new country and connect with a whole new … Continue reading

March 10, 2014 · Leave a comment

Diageo Brazilianizes John Travolta

Here’s another TV spot showing a U.S. celebrity in a campaign created in another country. I just can’t get enough of these! Here’s the background: Ypióca is an iconic cachaça … Continue reading

January 13, 2014 · Leave a comment

Build credibility through the power of provenance + Fake Q&A

Provenance is a key factor in establishing credibility for a product.  So what happens if you create a great product away from its typical country of origin? Vodka from Texas, … Continue reading

October 16, 2013 · 2 Comments

Beer giants expand with different marketing strategies

SABMiller and Anheuser-Busch InBev are companies investing heavily in international expansion as a way to maintain growth. Just to illustrate the importance of this expansion, Budweiser already makes nearly half … Continue reading

July 13, 2013 · Leave a comment

Opening eyes to local issues

Adam Williams from Brand Failure introduced me to this stunning campaign Lifebuoy (by Unilever) is running. That’s a great example of how a brand can create impact beyond the bottom … Continue reading

July 7, 2013 · Leave a comment
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