Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

Italian brands going global

Fiat and Vespa expand globally with different levels of “Italianess” Vespa has just launched a new global campaign, ‘Do You Vespa’. The ads are well executed and memorable. One of … Continue reading

June 23, 2014 · Leave a comment

Havaianas: Global expansion in 3 steps

Havaianas are a hot brand around the world and one of Brazil’s most iconic and profitable exports. They are also a source of inspiration for companies in emerging markets gearing … Continue reading

October 3, 2013 · 1 Comment

Categories

Copyright © 2013 Are We Abroad Yet. All rights reserved.