Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

Customer experience: Movie theaters are missing the boat on key trends

In 2014, the movie industry in North America had the worst summer since 1997—even after adjusting for inflation. Why? Movie theaters are not keeping up with consumer trends. Aside from … Continue reading

November 5, 2014 · 1 Comment

Consumer trends in Latin America

Latin America is an exciting market. More consumers have disposable income and access to technology than ever before, creating an environment rich in opportunities for innovation and growth. I spoke … Continue reading

July 2, 2014 · Leave a comment
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