Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

International Marketing: Three Steps to “Muy Bueno”

The most exciting part about international marketing is that you get to create or adapt your marketing mix to expand into a new country and connect with a whole new … Continue reading

March 10, 2014 · Leave a comment

Diageo Brazilianizes John Travolta

Here’s another TV spot showing a U.S. celebrity in a campaign created in another country. I just can’t get enough of these! Here’s the background: Ypióca is an iconic cachaça … Continue reading

January 13, 2014 · Leave a comment
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