Language
The first thing that comes to mind when creating a campaign for a new country is language. We have to translate everything, right? Yes, and a bit more than that: … Continue reading
July 1, 2013 · Leave a comment
“Abroad” and “Domestic”
Once a company starts operating in a new market, the teams within the organization start identifying people and projects as “the team abroad”, “the domestic strategy”, “the international team”… Confusing! … Continue reading
June 29, 2013 · Leave a comment
International marketing vs. global marketing
On this blog I will be gathering information and ideas about international marketing. To start, I would like to clarify why I use mostly “international” instead of “global”. A lot … Continue reading
June 28, 2013 · 1 Comment
