Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.


The first thing that comes to mind when creating a campaign for a new country is language. We have to translate everything, right? Yes, and a bit more than that: … Continue reading

July 1, 2013 · Leave a comment

“Abroad” and “Domestic”

Once a company starts operating in a new market, the teams within the organization start identifying people and projects as “the team abroad”, “the domestic strategy”, “the international team”… Confusing! … Continue reading

June 29, 2013 · Leave a comment

International marketing vs. global marketing

On this blog I will be gathering information and ideas about international marketing. To start, I would like to clarify why I use mostly “international” instead of “global”. A lot … Continue reading

June 28, 2013 · 1 Comment


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