Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

How to gain focus and define your strategy: A template

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done … Continue reading

December 8, 2015 · Leave a comment

Stock photo clichés to avoid

Stock photos are great. They allow people in advertising to tap into an infinite source of new images without the cost of a photo shoot. However, it’s easy to fall into the trap of reusing the same images everyone has been using… since the 80’s.

September 2, 2015 · Leave a comment
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