Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

Build credibility through the power of provenance + Fake Q&A

Provenance is a key factor in establishing credibility for a product.  So what happens if you create a great product away from its typical country of origin? Vodka from Texas, … Continue reading

October 16, 2013 · 2 Comments

“Abroad” and “Domestic”

Once a company starts operating in a new market, the teams within the organization start identifying people and projects as “the team abroad”, “the domestic strategy”, “the international team”… Confusing! … Continue reading

June 29, 2013 · Leave a comment

International marketing vs. global marketing

On this blog I will be gathering information and ideas about international marketing. To start, I would like to clarify why I use mostly “international” instead of “global”. A lot … Continue reading

June 28, 2013 · 1 Comment

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