Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

Italian brands going global

Fiat and Vespa expand globally with different levels of “Italianess” Vespa has just launched a new global campaign, ‘Do You Vespa’. The ads are well executed and memorable. One of … Continue reading

June 23, 2014 · Leave a comment

Diageo Brazilianizes John Travolta

Here’s another TV spot showing a U.S. celebrity in a campaign created in another country. I just can’t get enough of these! Here’s the background: Ypióca is an iconic cachaça … Continue reading

January 13, 2014 · Leave a comment

Build credibility through the power of provenance + Fake Q&A

Provenance is a key factor in establishing credibility for a product.  So what happens if you create a great product away from its typical country of origin? Vodka from Texas, … Continue reading

October 16, 2013 · 2 Comments

Innocent Drinks: The power of cute

Innocent is one of my favorite brands. I often bought their smoothies when I lived in the UK. The smoothies are great, but what I truly miss is seeing their … Continue reading

August 27, 2013 · Leave a comment

Ads in the UAE: So edgy!

I have been trying to learn more about advertising requirements in the Middle East. First, each specific country is quite different. Riyadh is more conservative while in Dubai you might … Continue reading

August 10, 2013 · Leave a comment

Beer giants expand with different marketing strategies

SABMiller and Anheuser-Busch InBev are companies investing heavily in international expansion as a way to maintain growth. Just to illustrate the importance of this expansion, Budweiser already makes nearly half … Continue reading

July 13, 2013 · Leave a comment

Opening eyes to local issues

Adam Williams from Brand Failure introduced me to this stunning campaign Lifebuoy (by Unilever) is running. That’s a great example of how a brand can create impact beyond the bottom … Continue reading

July 7, 2013 · Leave a comment

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