Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.


The purpose of this blog is to provide insights and inspiration to anyone venturing into global marketing. Examples of campaigns and ads are more than welcome. Please do send your suggestions.

About Isadora Badi

Isadora BadiIsadora Badi has a passion for global marketing and a focus on consumer behavior trends in emerging markets. She has worked in brand marketing for over a decade in industries as diverse as telecommunications, logistics and hospitality, in countries including Germany, the UK, Brazil and the U.S.

Isadora has an MBA from Penn State University and speaks English, Portuguese and Spanish.

You can catch Isadora on Twitter or via LinkedIn.

Isadora currently works for Wyndham Worldwide. The views expressed in this blog are solely those of the author.


Global Marketing, Marketing Research, Brand Strategy, Brand Portfolio Management, Integrated Marketing Campaigns.

Header image credit: Prasad Kholkute



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