Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

Opening eyes to local issues

Adam Williams from Brand Failure introduced me to this stunning campaign Lifebuoy (by Unilever) is running.

That’s a great example of how a brand can create impact beyond the bottom line and actually improve consumers’ lives. Soap is quite a commodity, but Lifebuoy researched local needs and found a clear, relevant purpose for its product.

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This entry was posted on July 7, 2013 by in Cool campaigns and tagged , , .

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