Are we "abroad" yet?

A Global Marketing Blog – Because "abroad" is a place that doesn't exist.

Local taboos

The more we see the world becoming “smaller”, the more we realize local sensitivities and cultures matter – a lot. Be sensitive to local culture and know when it’s ok to push the envelope.

Another example from Oreo, this time an ad in South Korea. Cute? Disconcerting?  It’s all in the eye of the beholder.

oreo ad south korea

Oreo ad – South Korea

Image credit: Ads of the world

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