A Global Marketing Blog – Because "abroad" is a place that doesn't exist.
The more we see the world becoming “smaller”, the more we realize local sensitivities and cultures matter – a lot. Be sensitive to local culture and know when it’s ok to push the envelope.
Another example from Oreo, this time an ad in South Korea. Cute? Disconcerting? It’s all in the eye of the beholder.
Oreo ad – South Korea
Image credit: Ads of the world
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